核心主张PROPOSITION
统一 App、统一用户与车辆数据底座，属地团队专注内容、服务、活动与生态运营。先交付可用基础能力，再依据系统接入和运营成熟度逐步增强。One App and one user–vehicle data foundation, while local teams focus on content, services, campaigns and ecosystem operations. Launch a usable foundation first, then expand as integrations and local operating capability mature.
口径边界：第一阶段为当前规划基线，完成状态仍需产品、研发、测试及车联网共同确认；第二、三阶段为条件性路线图，不构成功能或日期承诺。Scope note: Phase 1 is the current planned baseline, subject to confirmation by Product, Engineering, Testing and Connected Vehicle teams. Phases 2–3 are conditional roadmap directions—not feature or date commitments.
当前规划基线Current planned baseline
满足条件后推进Conditional next step
长期路线图Long-term roadmap
从“连接”到“增长”的三阶段路径The Journey from Connection to Growth
PHASE 01
连接CONNECT
用户身份User identity
车辆与车控Vehicle & control
官方内容Official content
基础服务Essential services
PHASE 02
服务SERVE
试驾与线索Test drive & leads
售后预约Service booking
活动权益Campaigns & benefits
经销商运营Dealer operations
PHASE 03
增长GROW
用户社区Community
会员成长Membership
商城交易Commerce
车辆增值Vehicle add-ons
每个阶段，用户能看到什么What Users Experience at Each Stage
01账号与隐私Account & privacy
Owner App统一入口Unified entry
02车辆与车控Vehicle & control
03品牌 PGCBrand PGC
04客服与指南Support & guides
首发基础版Launch Foundation
当前规划基线 · 完成状态待确认Planned baseline · completion pending confirmation
ID账号合规Account & Compliance登录注册、资料、安全、协议隐私、注销与版本更新Sign-in, profile, security, consent, privacy, account deletion and updates
CAR车辆与车控Vehicle & Remote Control车辆信息、绑车、人车关系、车辆消息；车控范围以车型/TSP确认为准Vehicle info, binding, user–vehicle relationship and messages; controls subject to model/TSP confirmation
PGC官方品牌内容Official Brand Content品牌、车型、车主故事等官方图文视频与内容楼层Official brand, model and owner-story content in image and video formats
24基础服务Essential Services在线客服、服务电话、反馈、车主指南、通知与扫一扫Online support, hotline, feedback, owner guides, notifications and QR scan
业务效果Business outcomes
统一入口One official entry建立人车关系User–vehicle link品牌持续触达Ongoing brand reach
关键依赖Key dependencies
TSP / Vehicle ControlUser CenterSMS OTPPushApp Stores
当前重点：确认车型/车控范围、功能完成度、上架主体、短信/地图/Push、UAT 与属地支持人。Current focus: Confirm model/control scope, feature readiness, store entity, messaging/maps, UAT and local support owners.
1发现车型Discover a model
2预约试驾 / 留资Book a test drive / submit a lead
3到店与购车Visit dealer & purchase
4维保、活动与权益Service, campaigns & benefits
CRM + DMS / ODIN + Dealer Operations
运营增强版Operations & Service Enhancement
条件性规划 · 结合属地调研决策Conditional plan · subject to local discovery
01购车转化Sales Conversion车型选配、预约试驾、经销商查询、心愿单和邀请转化Configurator, test drive, dealer locator, wish list and referral journeys
02车主服务Owner Services预约维保、服务记录、救援/网点、评价反馈与人工兜底Service booking/history, roadside assistance, service points, ratings and manual fallback
03属地运营Localized Operations线下活动、卡券福利、区域和经销商定向活动及消息触达Offline events, benefits and region/dealer-targeted campaigns and messaging
04权限与数据治理Role & Data Governance子公司、总代、经销商分级账号，客户与线索隔离并留痕Tiered subsidiary, distributor and dealer accounts with lead/customer isolation and audit trail
业务效果Business outcomes
线索转化Lead conversion售后留存Aftersales retention经销商精准运营Targeted dealer operations
关键依赖Key dependencies
CRM / SalesforceDMS / ODINDealer Master DataMapsWhatsApp / Push
进入条件：接口与数据可用、经销商线索隔离、流程明确、属地运营/客服/UAT 人员和预算到位。Entry conditions: Available integrations/data, dealer lead isolation, clear processes, local operations/support/UAT owners and approved resources.
车主OWNER
社区 UGCCommunity UGC
车友会 / KOCClubs / KOC
积分 / 会员Points / Membership
商城 / 权益Commerce / Benefits
VPD 续费VPD Renewal
长期生态版Community & Ecosystem
路线图方向 · 不构成交付承诺Roadmap direction · not a delivery commitment
01社区运营CommunityUGC、话题、搜索、收藏、点赞评论、车友会与 KOCUGC, topics, search, favorites, likes/comments, owner clubs and KOC
02用户成长User Growth积分、任务、签到、会员等级、徽章、卡券与权益Points, missions, check-in, membership tiers, badges, coupons and benefits
03商城交易Commerce商品、购物车、订单、支付、物流、退款及售后Products, cart, orders, payment, logistics, refund and aftersales
04车辆增值服务Vehicle Add-on ServicesVPD 权益、到期提醒、套餐、续费入口及开通记录VPD entitlement, expiry notice, packages, renewal entry and activation history
业务效果Business outcomes
用户活跃Engagement会员忠诚Loyalty生态收入Ecosystem revenue复购与推荐Repurchase & referral
关键依赖Key dependencies
Local PSPTax / InvoiceOMS / WMS / LogisticsModerationVPD Backend
进入条件：商业模式、支付财税、履约退款、内容审核、运营组织及 VPD 车型/费用/责任主体形成闭环。Entry conditions: Closed-loop decisions on business model, payment/tax, fulfillment/refund, moderation, operating organization and VPD model/cost/ownership.
业务价值如何逐步形成How Business Value Builds Up
官方入口Official EntryTrusted brand touchpoint
用户与车辆关系User–Vehicle LinkIdentity and ownership foundation
销售与服务转化Sales & ServiceLeads, bookings and follow-up
持续运营与留存Operations & RetentionCampaigns, benefits and reach
社区与生态价值Community & EcosystemLoyalty, referrals and revenue
统一平台与外部系统分层Platform and External-System Layers
用户触点层USER EXPERIENCE
Home
首页Community
社区Purchase
购车Service
服务Vehicle
车控
Apollo 3.0PRODUCT FOUNDATION
User Center
用户中心Content / PGC
内容运营Campaigns
活动权益Membership
会员成长Tenant / Roles
租户权限
集成与服务层INTEGRATION & SERVICES
TSP / Control
车控平台CRM
线索管理DMS / ODIN
经销商业务Maps / Messaging
地图与触达Payment / VPD
支付与增值
共同推进的三项原则Three Principles for Joint Delivery
统一平台，发挥属地运营优势One Platform, Strong Local Operations主机厂承载车辆、用户、数据和平台底座；属地团队发挥内容、服务、活动与生态运营能力。The OEM owns the vehicle, user, data and platform foundation; local teams lead content, service, campaigns and ecosystem operations.
按条件开放，不提前承诺Gate Each Stage, Avoid Premature Commitments每阶段同时验证业务价值、系统接口、属地人员、交付资源、预算和合规条件。Validate business value, integrations, local ownership, delivery capacity, budget and compliance before each stage.
共同争取共享资源Jointly Secure Shared Resources2026 年仍为多市场共享 Apollo、捷途数字化及车联网资源阶段，应以优先级证据和联合计划推动落地。In 2026, Apollo, Jetour Digital and connected-vehicle capacity is shared across markets; execution requires evidence-based priority and a joint plan.